Author of several books - including a textbook on creative empowerment - Lawrence Poole is an inspiring conference speaker. His Lessons from the jungle... training programs demystify important ideas on self-empowerment that are championed in Nature. A paraplegic who is often billed as the only researcher on Earth who treks jungles in a wheelchair, Lawrence tells springboard stories that explain how Nature manages complex systems. With his life-partner Suzy Ethier, he has taught more than 50,000 leaders across Canada and in several European countries Nature’s management strategies.

In his own words…
"I wrote the book on creative
SELF-Empowerment. With Suzy, we also wrote a French best seller called «Investissez dans votre capital créatif» that demystifies personal development. Our latest book is called «Les leçons de la jungle... » where we tell 50 short stories that are inspired by Nature and that explain aspects of personal and organizational success.

Over many years, we've written dozens of magazine articles and several blogs. Suzy and I also wrote training programs for major Companies, Associations and Government Departments that explain " Nature manages organized systems."

Lately, I've become
a podcast storyteller and conference speaker.

« I teach management strategies that are favoured in Nature... »

My deep appreciation for Nature as a management school was triggered by a traumatic car accident 40+ years ago. The short version of that story is this - I hydroplaned my car and hit a pole at 70 mph (115 kph) one stormy August night. I survived the long version which includes 4 near-death-experiences, 6 weeks in the ICU on a respirator and months in hospital. If the whole story be told, the accident - so far - has cost me 5 years of my life spent flat on my back in hospital beds and more than 40 years in a wheelchair. I've had moments that were agonizingly slow and was given a life-expectancy of 5-7 years because of the extensive internal damages I suffered.

On the other hand I thought and still think that I'm « the luckiest man on Earth ». After all - who gets a second chance?

Even if I was severely disabled for the rest of my life, jobless in a largely inaccessible environment (try a wheelchair ride in Canada's winter snow), I faced a huge task to rebuild myself. In that quest, I had to discover what had given me the most joy in my life before it was suddenly interrupted. I had to find my true passions as I saw no joy looking forward. I looked within and realized that the moments which had given me the greatest joy in my life are all related to Nature. From my earliest memories I loved exploring the forests of Québec, of Canada. As a young man, I was an avid camper, fisherman and skier, as well as an amateur naturalist and photographer... Nothing tickled me more than cooking on a campfire for family and friends after a day in a forest.

« The jungle manages an incredible complexity... where thousands of species can co-exist in a single hectare. »

As soon as I could, and with no specific intent except to experience joy in it, I gave the little time I thought I had left, to trekking Nature's green spaces. Soon I had visited most of Canada - from Newfoundland to Vancouver Island, and from James Bay in Quebec and Peace River - so I headed South through the USA. I crossed the Appalachia, the Great Smoky and Ozark Mountains, and the desert down through Texas. I crisscrossed Mexico, and all of Central America - from Guatemala to Panama, and I visited a half-dozen countries in Europe.

I've experienced earthquakes, tornadoes, torrential rains, desert heat, landslides, ice-storms and freezing blizzards. I've enjoyed outstanding adventures of every description and appreciated so many amazing vistas. Contemplating Nature is the best decision I ever made. Exploring the supreme Intelligence in Nature allowed me to resolve all my personal
whys and wherefores about life, death and after life…

In the jungle of America, I found a highly complex world of
systems within systems. I was first awed by its perfect logic, then I was amazed by its intelligent strategies and finally I was impassioned by its fierce beauty. I explored its creative INTENT and I kept notes. My passion for understanding the intelligence that is animating the world empowered me and allowed me to rebuff the prognosis for an early demise.


Through conferences, seminars and training events, I share what I found... how Nature favours empowered leaders. In order to survive, every member of every species is called to be adapt-able.

Why «
Lessons from the jungle... » ? More than just a metaphor, I draw from deep Nature to learn its rules and tools as they apply to individuals and organizations. Animating springboard stories and training adventures, Suzy and I have taught thousands of people in America and Europe how to invest in their creative capital.

My book explains how to develop your creative mind.

Delivered to your place of business or corporate event, my empowering presentations are designed to demystify how complex systems - like individuals, companies or Nations - can increase their wealth by adding value to their structural capital, their client capital and their creative capital.

Of those 3 ways to invest our time, energy and resources, Nature suggests the way that assures sustainability and continued prosperity is the investment in our « creative capital ». It's our most important asset because it adds value, or sabotages, our other two kinds of capital.


Heuristic training shortens the learning curve! Heuristic learning is a technique that engages both brain hemispheres in an applied apprenticeship. Heuristic means self-discovery and as such our training approach is behavioural. Consider how an organization's « creative capital » determines and influences the fate of both client relations and the physical and material structural resources. The organization's creative capital plans and manages the future of enterprise so it is the most important asset.

Suzy Ethier and I will transform your human capital into
creative capital by developing the intelligence of the participants with effective and proven techniques. Building a collaborative vision and sharing goals and strategies have an exponential value in team building …and its return on investment is continuous and quantum. In a knowledge-based economy « creative capital » has become a tangible asset as it can be unleashed to improve production, productivity, products and services, and to better serve customers, capture markets and perfect management processes. Investing in creative capital offers great worth and should be seen as the key to sustained innovation and prosperity."

What if every member of your team had the same motivation,
drive, initiative and leadership skills as a visionary CEO…

Nature’s law is simple: Survive & Prosper. Its creative INTENT is easily summarized as “Survival of the wisest!” Wise means we who can adapt to new conditions. Read my Blog for more of the deep wisdom found in Nature. Discover how the jungle's rules are universal as Nature does not play favourites. The law can profit everyone. Call Suzy at (514) 481-2835 or write me to discuss how we can benefit you and your team. Thanks for reading. Kindest regards - Lawrence